LIPO chooses Epson Stylus Pro 4900 and B-310N
“More living for your money!” is the motto of LIPO furniture shops, one of the big Swiss discount furniture companies
The company, which is based in Reinach in Basel, Switzerland, has made a conscious decision to produce its marketing materials in-house. The reason is simple: by using Epson large format printers in the company's 13 branches, LIPO is making savings in terms of outsourcing costs which benefits its customers.
Good service and low prices
LIPO is one of the biggest furniture brands in Switzerland. At all its sites, LIPO offers furniture and furnishings for living, sleeping, cooking as well as for the bathroom and office, all under one roof. More than 300 employees, a modern infrastructure and high-performance logistics combine to make the dreams of LIPO customers a reality. Since 2005 the company has been part of POCO International Holdings, making it part of one of the most important furniture suppliers in Germany and Switzerland.
Meeting all demands
LIPO relies on inkjet technology from Epson. For example, in 2011 the discount furniture chain equipped each of its branches with a large format Epson Stylus Pro 4900 printer as well as a B-310N business inkjet printer. They are used for printing price labels in the branches.
LIPO also prints banners and large-format posters for the sales floor. Mr Carsten Pebler, LIPO's head of IT, explains the reasons behind the investment in Epson printers: "The aim was to reduce internal expenses for the printing of our marketing materials. In order to do this, we looked for printers that were able to handle as many different formats as possible. The fact that we wanted to equip all of the branches with the same system meant that they needed to be printers which were easy to use and produced reliable results."
The choice was the 11-colour Epson Stylus Pro 4900. This is a compact production printer with a printing width of 17 inches (43.18 cm). Thanks to its high print speed of up to 30 square metres per hour and its minimal maintenance requirements, it is particularly well-suited for the production of individual banners at the company's individual sites.
Easy operation and a large range of formats
An example of its ease-of-use: the large front paper cartridge of the Epson Stylus Pro 4900 makes it easy for employees to insert the paper. Thanks to the automatic change of paper source, there is also no time lost on switching between single sheets and roll paper.
LIPO uses the business inkjet B-310N for the production of small format prints. With print volumes of up to 20,000 pages per month and a cartridge capacity of up to 8,000 pages, the printer also handles large print jobs at particularly low prices. Epson's B-310N provides professional colour prints for LIPO at page costs that would otherwise only be achievable from black and white laser printers.
"Because of the range of formats available to us from the combination of the two printers, we don't need to buy, for example, a special banner printer. Epson's on-site service also allows us to operate the printers at low internal expense," says Mr Pebler. The printers are perfect for LIPO. "The quality of our products and service are the focus of the business philosophy, alongside always having the lowest prices. Our slogan 'More living for your money!' is our commitment. Epson helps us to meet this commitment every day."
